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Business insider: this founder who sold a startup for $200M wants to build the next ESPN out of smartphone footage

By February 22, 2017April 8th, 2024No Comments

Dan Porter wants to build a sports media juggernaut as big as ESPN and use thousands of kids holding up their smartphones to film a beautiful dunk or vicious block as the springboard.

The first step of Porter’s plan is Overtime, a year-old app that lets people easily capture and edit footage from sports games, particularly high school basketball, and export the highlights around the internet.

Overtime videos reach 11 million unique users a month – 95% of which are on mobile and under 25 – and have been shared by the likes of Steph Curry.

“Snapchat has been really influential to us,” Porter, who used to run the digital side of powerhouse agency William Morris Endeavor (WME), and sold a previous startup for $200 million, told Business Insider. Picture this: a buzzer beater captured by a fan in the stands, complete with the camera shaking as everyone jumps up and down. “Snapchat really showed the value of that,” Porter said.

Like Snapchat, part of the value of Overtime is that it allows anyone with a smartphone to add effects, like slow-mo and rewind, to videos with a few taps. Porter said his team has been investing time and energy into more of these effects, including things like ball tracking. Overtime has its own social network that helps you keep up with the top high school stars and lets players track all the clips of them floating around, but Porter doesn’t want Overtime videos confined to the app. Right now, the videos can easily be pushed onto other social platforms, like Instagram or Snapchat, but the ultimate goal is to use them to fuel a media empire.

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