Based on patented research out of Princeton University relating to nano-encapsulation, Cheers offers 4 different products oriented around health and wellness supplements designed specifically to mitigate the negative effects of alcohol, a $179 billion per year problem in the US, as well as helping to preserve and fortify liver health with hydration products and vitamins. Cheers CEO and Founder Brooks Powell was featured on ABC’s Shark Tank and is also the recipient of the 2017 Tiger Entrepreneur Award from the Princeton Entrepreneurship Council. Fitz Gate invested alongside Nextview Ventures and Founder Collective.