How Indré Rockefeller Is Creating A Niche In The $20 Billion-Plus Global Luggage Market
Indré Rockefeller, cofounder and co-chief executive officer of Paravel, a luxury travel luggage and accessory brand, discovered a gap in the $20 billion-plus global luggage market. Launching in 2016, her company provides high-quality, stylish travel bags at an accessible price point from a brand that consumers connect with. The brand has also attracted many celebrity fans including Allison Williams, Emma Roberts and Katy Perry.
was traveling all the time,” Rockefeller explains. “I was working for an international fashion brand. I was on the road visiting our stores, going to our headquarters and flying to various cities for Fashion Week; living out of luggage basically. I was constantly going to go pack up and found myself thinking, ‘why isn’t there one brand that I am drawn to, to solve all my packing needs?’ I’m going to six-to-seven different brand companies to solve my travel needs.”
