Cartful Solutions is an innovator in zero-party data (data provided by the customer herself as opposed to “third party” data provided about the customer by third parties such as Apple and Google) that improves eCommerce conversion and shopper satisfaction by delivering a more persuasive online shopping experience. Cartful’s proprietary SaaS platform assists shoppers in finding their best product, delivers personalized marketing offers, and helps brands build targeted shopper email lists. Cartful also brings together explicit and observed shopper data to deliver personalized recommendations and content while also providing voluntary data about these preferences to Cartful. Fitz Gate led Cartful’s seed round.
